The Malaysian Matters

   Members of the media, management team of Heineken Malaysia Berhad and its trade partners were presented with a full-fledged media launch in a box to welcome the ‘ONGsome’ Year of the Ox. Tiger Beer, Malaysia’s No. 1 beer1, is known for organising grand launch events to auspiciously kick-start the Chinese New Year (CNY) period. Determined not to break the tradition this year, Tiger brought an ‘ONGsome’ launch to media and trade partners in the comfort of their own homes and offices – with an innovative Augmented Reality (AR) twist. Next came the key feature of Tiger’s CNY campaign, “Bring on the ONG” – limited edition Tiger Beer and Tiger Crystal festive cans. For the very first time, Tiger has introduced limited edition festive can designs in Malaysia, with a meaningful message to make the CNY celebration merrier. The collectible cans in auspicious colours of red and gold are available in two sets of Tiger Beer and Tiger Crystal packaging. When combined, the characters on t...

   A full fill dinner with the all new "Grilled Butter Chicken" at The Chicken Rice Shop. The Beginning year is a time for reflection, gratitude, and most importantly togetherness. Loved ones from around the world travel far and wide to be together, because experiencing the magical moments of the season with the ones who matter is what makes it worthwhile. The act of sharing a meal is simple, but the gesture itself is a heartwarming one. The Chicken Rice Shop offers festive menus and promotions that are made for sharing, in hopes to reunite loved ones, create new friendships and strengthen each unique relationship. A perfect match is out there for everyone. In the culinary world, one such example of that perfect bliss is the pairing of chicken and butter - a dish when churned out to be rich in texture and flavour. Fully aware of this combination’s aroma and fineness, The Chicken Rice Shop (TCRS) is announcing the return of its most sought-after year-end menu, the Grilled ...