The Malaysian Matters

   KUALA LUMPUR, 5 January 2023 - OREO, the world’s favourite cookie brand is turning red again to celebrate the upcoming Chinese New Year. Riding on the festivities, the newly-launched OREO Lychee Orange takes inspiration from the iconic red colour of the season to symbolise prosperity. So as we enter the year of the Rabbit, OREO is thrilled to add joy to the festivities of Malaysian families, with a lucky & prosperous cream flavour. "We are a brand that champions fun and playfulness amongst families across Malaysia and we are excited to be celebrating Chinese New Year with the launch of OREO Lychee Orange. This fun and delicious new flavour is the perfect way to bring bountiful luck and prosperity to you and your family,” said Vikram Chandratrey, Marketing Head, Oreo SEA & Indonesia, Mondelēz International. The new limited edition OREO Lychee Orange is available nationwide in all major hypermarkets and supermarkets, starting from RM3.43 for the single pack and RM6.93...

  5th January 2023, KUALA LUMPUR – Life’s small wins are often left unacknowledged in the daily hustle of chasing after tomorrow. This Chinese New Year (CNY), Tiger inspires fans to take a pause and celebrate past moments to re-energize their inner Tiger for an even bolder tomorrow with the launch of its ‘Cheers to Bold Beginnings’ CNY campaign today. To kick it up a notch amongst Malaysian fans, Tiger introduced ‘Gan Gan Chong’, which means the spirit to breakthrough, as a blessing of boldness this CNY. Bringing this blessing to life, Tiger partnered with three homegrown artists - Dato Maw, Han Xiiao Ai and Danny Lee - to create a CNY song and music video, entitled ‘ The Boldest Chase ’. The three artists were chosen to represent the brand as they embody the same courageous spirit to boldly overcome the odds on their journey, as seen in some apt references in the song lyrics. The song is available on the campaign’s  microsite ,  YouTube  and Spotify. ‘ The Boldest C...