Tiger Beer Unveils Bold New Look with Spectacular Brewery Showcase

KUALA LUMPUR, 18th April 2025 – Tiger Beer marked a new chapter in its legacy with the official unveiling of its new visual identity, reflecting the brand’s progressive spirit and bold ambition to drive innovation. To commemorate this milestone, Tiger Beer hosted an exclusive event at Heineken Malaysia featuring a projection mapping display of the new design on the brewery’s façade. Since its inception in 1932, Tiger Beer has been synonymous with breaking barriers and challenging conventions. The latest packaging refresh embodies this fearless spirit, reinforcing the brand’s ambition to progress while staying true to its world-acclaimed taste. The new look features a courageously rising tiger - a symbol of ambition and determination - set against a modernised palette of deep blue, dynamic orange, and premium silver. Drawing inspiration from the "claw" shape found in the "i" and "g" of the Tiger logo, the refreshed design represents unstoppable progressiven...